As a writer, I have created original content as both an “indie” and
“published” author, participated in a national magazine as a regular
contributor for over 10 years and shared numerous experiential blogs.
As the host for shareyourstories.online , I’ve interviewed and introduced
business features with authors from around the world. Writing, is a
wonderful way to connect not only with the reader but introduce our product
or service. It creates content for our marketing strategy, builds creditability
with our target audience and contributes to brand image.
One thing I know for certain, there are a number of things to consider
before you venture out into the great unknown with your words of wisdom.
First, is to decide how to share your message. To describe each option…
Indie is when we self-publish. The other, finding representation through a
traditional publisher.
If I was to provide you with any advice at all for either option, it would be:
“Do your research.”
I know it sounds cliche, but, when you take the time to speak with other
authors on the options they chose and why they chose them, it will be
beneficial to you and your story. Research will save you time, money and
perhaps even your sanity!
Each and every one of us takes our pen to paper to share ideas, theories
or real life experience as part of our personal and professional brand.
Becoming an author not only adds to our credibility but starts the journey to
becoming known as a thought leader. A solid foundation with readers who
connect with our stories.
With all of the authors I’ve spoken to…I share with certainty…
It takes courage and conviction to put yourself out there on the world stage and it most definitely is not for the feint of heart.
Your work when published
will be on the world wide web, available through a Google search and
posted for an unlimited time. There is a process to follow and many things
to consider with a host of industry professionals who coach people to
success.
Do your research.
If you choose to engage a writing coach, take the time to ensure that you
share common philosophies, observe personality traits and agree to
timelines. You will be invested and beholden to this individual from
lightbulb moment to published author.
I won’t bore you with the differences, some of which are straightforward
but, I will share a few ingredients found in a success formula based on my
personal experience and the stores shared by other authors.
Here are a few highlights:
1) Process
2) Copyright
3) Marketing
4) Promotion/Public Relations
Process
If you are one of the lucky individuals who pick up a pen, tablet or laptop
and the words just begin to flow….you are blessed with a gift.
Stop reading this article and don’t change a thing.
For the rest of us…developing a process will create the storyline and
ensure we include all of the important elements.
I’ve heard from many writers who began with an old fashioned “story
board.” In my case, I purchased a large piece of bristol board, wrote the
book title at the top in bold magic marker and with sticky notes began
writing key words relevant to the story. With every brainstorm session, the
notes were moved around the board and eventually each chapter found a
name including the order in which they would appear.
The visual representation hung on the wall and became a signpost to a
work in progress.
Consider the process complete when you have a manuscript that is ready
to send to your editor. The person who will fact check your story, correct
grammar, punctuation and spelling while writing your first review.
Choose a professional editor, who you trust with your story and who will
provide honest feedback. If rewrites are necessary go back to the
storyboard and move things around…it’s part of the process.
Remember: Do your research.
Copyright
This is where the rubber hits the road. Obtaining an ISBN# protects your
copyright. Whether you self publish or choose a traditional publisher this is
the next phase in your project. Remember to include any special
instructions, indemnifications or specifics at the beginning of the book. A
traditional publisher will provide you with all of this information as part of the
package. If you're an indie author they too include information on the
platform you choose, if they don’t, you will need to speak with your lawyer
or industry professional to make sure you’ve covered all the bases. The
investment is worth the time and energy to ensure you comply with
regional, national and international requirements.
Remember: Do your research.
Marketing
It is interesting to note, unless you already have credibility as a writer no
matter what option you choose, you’re responsible for marketing your book.
Create your own marketing plan and perhaps engage a professional
agency. It will ultimately be your responsibility to connect with your target
market.
Visual marketing assets with a call to action is critical when taking potential
readers to websites or physical addresses where your book is sold.
Full stop!
Read the fine print in your contract with the publisher and check the
package options when self-publishing. There is a whole host of add-ons
when it comes to marketing.
Remember: Do your research.
Promotion/Public Relations
Book signings, readings, personal appearances, podcasts and social media
are a great way to connect with potential customers and increase your
visibility. The internet has given us a number of opportunities to share our
message and build connections.
Again, each publisher or indie platform will provide you with options that
include self-promotion as another add-on to your contract. As a first time
author, everything will be at your expense, although introductions and
referrals are complementary.
This creates “a buzz about your book” with you as the face of your brand. If you’re uncomfortable with public appearances… practise, practise, practise, until you build confidence to not only be on camera but articulate your message.
Find individuals in your network who are willing to help before you go live.
It never hurts to be prepared and after all, it has taken months maybe even
a year or two to get this project off the ground and ready to share.
Remember: Do your research.
Here are a few other things to consider before your write the first word:
1) What is the purpose for writing the book?
Review your business plan and ensure the commitment is worth the risk
and calculate your reward.
2) What is your budget?
Taking this project to life will have a cost of both time and money.
3) Pricing?
How much you charge will be directly related to your profit and loss
statement at the end of each year.
4) Printing - On-demand, Electronic Download or Audio?
Find not only the most cost effective option, but what your customer is
looking for…everyone aligns with a personal preference.
Becoming an author will be one of the most satisfying projects of your
career. It is exhausting, exhilarating, and yet gratifying at the same time.
Regardless of the dollars and cents, sharing your message for the love of
writing and connecting with your reader will indeed grow your business and
contribute to your brand.
Just remember: Do your research and enjoy the experience.
It’s worth taking the leap to ink and paper.
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Meet the expert:
Trish Tonaj is an artist, author, founder and host for
shareyourstories.online an international marketing platform featuring
business stories and celebrating great ideas. She is the host for
Business Mentorship; Keepin’ It Real, live and unscripted interviews
introducing You to the person behind the logo.
“You never know who’s reading your story and being inspired”
Dive deeper into her wealth of knowledge:
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