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  • BY JOI BROOKS

Conquering Clicks: The Power of Life-Cycle Marketing


The digital marketing landscape offers a unique opportunity to engage with your audience. Life-cycle marketing, a customer-centric approach, orchestrates the landscape with tools that build relationships. From awareness, consideration, decision, retention, and advocacy, life-cycle marketing reaches the right audience at the right time, personalizes that experience, measures for optimization, and fosters customer loyalty.


Fuel Sustainable Growth

Technology is changing at light speed, so it's important to avoid following fads that will sidetrack your business. Focus on proven tactics like content marketing, SEO, and email nurturing. By mastering these essentials and adapting as needed, you'll build a strong foundation for lasting success.


Hyper-Targeting

Forget the spray and pray, scatter-shot approach! Digital marketing allows you to laser-focus your efforts on your ideal customer. Consider their age, location, income, buying habits, values, interests, attitudes, needs and pain points. Building a detailed consumer profile ensures your message resonates with the most receptive audience, maximizing your return on investment (ROI). This targeted approach forms the foundation of life-cycle marketing.


Cost-Effectiveness

woman holding phone with search bar
How To Conquer Clicks

Digital marketing offers a significantly lower barrier to entry. You can start small with targeted social media campaigns, short videos, or an email marketing automation and scale your efforts as your business grows. This allows you to experiment and find what works best for your budget.


Measurable Results

Digital marketing provides data-driven insights into your campaign performance and audience. You can track website traffic, email open rates, click-through rates, and customer conversions. This data empowers you to analyze what's working, what's not, and make evidence-based decisions to optimize your campaigns for maximum impact. This continuous improvement process is essential for life-cycle marketing, ensuring your messaging and offerings remain relevant and engaging at every

stage of your customer’s journey.


Building Relationships

Life-cycle marketing strategy connects the data dots. Your end goal is to foster genuine connections with your audience. Through social media engagement, email newsletters, and interactive content, you can share valuable insights, answer customer questions, and build trust. This fosters brand loyalty and turns potential customers into passionate brand advocates.


Considering the Challenges

While digital marketing offers a wellspring of benefits, it's not without its challenges.


By mastering these essentials and adapting as needed, you'll build a strong foundation for lasting success.

The Content Conundrum

Standing out in the digital crowd requires compelling content. This can be anything from informative blog posts and engaging social media graphics to captivating videos and interactive polls. Creating high-quality content consistently requires creativity and content creation tools. Prepare a sustainable editorial calendar and stick with it. Decide which types of content you'll deploy and stay on track. It may take six months for a program to play out, at which time you review your analytics, adapt your content and pivot if necessary.


The Time Crunch

Building a successful digital presence requires ongoing effort. From crafting content and scheduling posts to analyzing data and engaging with followers, it's important to dedicate time and resources to manage your online presence effectively.


Juggling too many channels is a recipe for overload. Focus on a few key platforms and create adaptable content that easily translates between them. Be mindful of how much you're creating and focus on quality.


The Algorithm Maze

The constant stream of algorithm updates is like a moving target, making it frustrating to keep up. The key is to be adaptable. Stay calm, assess options, and learn from each step.


The Takeaway: A Powerful Ally

Despite the challenges, the benefits of life-cycle digital marketing accumulate over time. By aligning your mission to goals, your goals to strategy, your strategy to tools, you can connect with your target audience, build a following, and propel your business towards success.


20 Mind Blowing Digital Marketing Stats

1. Forecasts suggest social commerce revenues might exceed $1.2 trillion by 2024, with a potential climb to $6.2 trillion by 2030. (Statista)

2. Facebook is the preferred shopping platform for 31% of online consumers, while Instagram is more popular among 39% of Gen-Z shoppers. (Wunderman Thompson)

3. 52% of US adults check their social media accounts as soon as they wake up. (Sleep Foundation)

4. Welcome emails and other single-message autoresponders see an impressive 94% open rate and a 31.43% click-through rate. (GetResponse)

5. Regular newsletters from brands influence purchasing decisions for 27% of US consumers. (Statista)

6. Customers who trust a brand are 95% more likely to remain loyal to it. (Hubspot)

7. Firms that are proficient in nurturing leads are known to produce 50% more sales-ready leads while reducing costs by 33%. (Adobe)

8. A considerable 80% of marketing professionals believe that automation software plays a crucial role in enhancing lead nurturing performance. (Ascend2)

9. Forecasts suggest that the worldwide eCommerce sector could surpass $8 trillion by 2027. (Statista)

10. 56% of consumers favor online shopping for its 24/7 availability. (Statista)

11. Nearly half of Gen Z consumers (46%) would spend more for the opportunity to shop in their favorite online stores. (Tidio)

12. Weekly social media shopping is a habit for 53% of American consumers. (Influencer Marketing Factory)

13. Around 60% of Gen-Z and Millennials prefer to buy products from small businesses. (Hubspot)

14. 73% of shoppers using a mobile device will switch from a poorly designed mobile site to one that facilitates easier purchasing. (Zendesk)

15. Almost all online shoppers, over 99.9%, engage in reading reviews during their shopping process. (PowerReviews)

16. About 28% of younger generations, specifically Gen-Z and millennials, have made direct purchases via social media platforms in recent months. (Hubspot)

17. 49% of Gen Z say they’re less likely to make a purchase and 27% say they’ll stop shopping with the brand or share the negative experience with friends or family after an impersonal experience with a brand. (Twilio Segment)

18. 68% of online experiences begin with a search engine. (BrightEdge)

19. Small businesses with blogs generate 67% more leads than those without (Demand Metric)

20. 84% of bloggers say AI has impacted their SEO strategy, showing the growing influence of technology in content creation and optimization. (Hubspot)


Almost all online shoppers, over 99.9%, engage in reading reviews during their shopping process. (PowerReviews)

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Meet the expert:

A digital marketing veteran, Ms. Brooks leverages her 30-year career across radio &

television, wellness, publishing, finance, gaming, food, beverage, real estate,

construction, and manufacturing to empower businesses. Her expertise spans B2B,

D2C, and non-profit sectors, making her a strategic guide for any marketing journey.

Ms. Brooks is also a captivating podcaster, fostering insightful conversations that inspire

and educate.


Dive deeper into her wealth of knowledge:


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